About This Blog

Advisory & Coaching
Advisory & Coaching

union4 advises and coaches professionals, businesses and organisations on the impact of the digital revolution. Focus areas are on CRM, SaaS, cloud technologies and AI/ML with the objective to help large companies and startups with their CRM strategy, digital transformation and business model innovation.

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Latest Thinking
Latest Thinking

In the union4digital blog, you will find my latest thinking on how the digital revolution is impacting businesses and people. New technologies change every part of our life. My aim is to help my readers – and also me – sort out what to think of all that and find ways to use the changes to your advantage in your organisation, business and personal life.

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Speaking & Lecturing
Speaking & Lecturing

I share my views in presentations, lectures and public speaking engagements. I focus on startups, tech businesses and technology trends that affect all of us and how these can be used as an opportunity to create value for people, organisations and society.

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UNION4 POV ON TECH, BUSINESS AND STARTUPS