The question we’ll answer today is how to start a podcast in 2020 and 3 reasons why you should do it. I want to give you a few clear steps on how to start a podcast with some great resources I’ve put together and also explain why it’s such a great way to promote your business, your project or your own brand.
Podcasting has been around for years. You probably listen to many of the short or long-form audio on your commute, while you’re pumping at the gym or when you’re cooking dinner. You’re not the only one 51% of the US population listen to podcasts regularly to some of the 550,000 active podcasts on the internet.
There are podcasts on pretty much every topic you can imagine from science updates to cooking lessons, even how to negotiate in business or what you need to know when investing. They’re the perfect complement to our dull commutes and help us stay on top of the news, technology trends or they just entertain us. Whatever, you want.
It’s flexible to use, the podcasts just arrive in your app, often their short, bite-size ranging from 5-30 minutes and the good ones are really engaging and fun.
A quick look at Google Trends shows that podcasting has been around since the mid-2000s but recently it picked up again and this is an opportunity for you.
Why? Read on.
For any aspiring entrepreneur, established professional or even student, it’s a way to have a voice and be literally in the ear of your audience. It’s a growing medium to reach your audience in a very direct way.
Entrepreneurs, journalists and companies can reach their audience and build a community very easily and I get to learn from the most respected voices about entrepreneurship, economics and many other topics.
By now you’ve probably got a good idea of how this could help you but let me spit it out for you exactly.
So, why should you start your own little podcast business?
3 Reasons For Starting Your Podcast
Here are 3 reasons why you should start a podcast and not just listen to them.
Start a Podcast for Networking
Starting a podcast means you’re starting a platform. This platform will allow you to invite people who need a platform. It’s little effort for your guest to spare 30-45 minutes and appear on a podcast to talk about their business, passion, project or whatever the case might be.
You’ll be able to invite whoever you like to network with and you’ll already have something to offer to them, a platform for promotion. It’s a win-win situation. You get to learn from your interviewee whilst your interviewee gets a promotional platform too.
If you don’t start a podcast think about this the other way, try to be featured on a podcast to promote your business. It’s a great way to reach your audience especially as there are podcasts for every niche.
Start a Podcast for Marketing
It’s not just networking that you’ll get out of meeting new people you’re interviewing but there is much more than that on top. So many people listen to podcasts and just like with any content, if it’s valuable people will listen to you too.
You get to share your expertise which you’ll have anyway as your running a business, starting a project or fighting for a cause. Add little bits where you promote your business. Think about the call to action that you want to position.
Start a Podcast for Branding
This is an important one, regardless if you’re a single consultant aiming to acquire new clients or a business already which aims to build a strong brand to find new customers and employees.
A podcast adds a whole new flavour to your brand. It’s audio. It literally gives you a tone, a voice which is a much richer channel emotionally.
This is so important today as podcasting is growing and it is an untapped opportunity. You can be recognised as a great business or great employer. Imagine a podcast where the founders of a company talk about how they focus on building a strong culture, working to achieve customer success and innovating a product. That gives you a much better insight to the company than a website or Glassdoor ranking.
How to Start a Podcast
Here’s a clear, quick, step-by-step guide on creating a podcast.
- Choose what you’re objective for the podcast is (marketing, branding, networking, …)
- Write a clear mission statement, just a paragraph of what your show is about
- Create a nice looking artwork cover
- Define a plan for the episodes you want to create
- Define a clear structure for each episode that you can use consistently (e.g. intro, interview, fire round, outro)
- Make sure you have the right equipment and test it
- Start inviting people to create a pipeline for interviewees
- Record the first few episodes and edit them, so they’re launch-ready
- Launch your podcast to your audience and publish episodes regularly
As we’ve established the why. I hope the above gives you some ideas on the how. But this post isn’t focused too much on the logistics. Here are a few good examples of resources on how to start a podcast.
- How To Make A Successful Podcast
- How To Start A Podcast: A Complete Step-By-Step Guide (2019 Edition)
- Use These Tips To Make Your Podcast Even Better
Good Mic – Make or Break Your Podcasting Success
There is a massive list of equipment you could buy for good podcasting but nothing is more important than a good microphone. Invest in this and you’re already succeeding in half the battle.
Here are a few commonly used mics that are great.
You can also go overboard if you want to but for now if you have a computer already, then all you need is a mic. Later on you can think about adding
A complete resource guide is here for example.
How to Publish Your Podcast
There are a ton a few popular publishing options that do most of the heavy-lifting for you.
And of course, you can always Google for more great podcast publishing platforms. Before I leave you to get started with podcasting, here are some great podcasts short and long-form.
Some Great Podcasts to Learn From
Check out Masters of Scale for amazing editing. The show is engaging, keeps you interested and is also easy to follow.
The next one is a short-form podcast by Chris Guillebeau about others who start a side hustle. He’s basically built his hustle on talking with other people about their hustles. Great, right?
Then, you’re not so smart, a great podcast, very informational and good editing.
Lastly, Inside Intercom, a great example of how a company can promote thought leadership add a personal tone to their brand and provide real value to their listeners. They regularly interview amazing people from around the industry and I always finsih it with something that I learnt.
It’s up to you now
I hope that was useful for you and that you see how the digital world is constantly changing and podcasting is becoming an increasingly interesting channel to strengthen your brand, drive your marketing and build your network.
Leave me a comment and share how you’re getting on!
There are many great blogs out there that focus even more in-depth on this topic. One to call out is fellow blogger Andrew on myaudioplanet and his epic “How to start a podcast in 2020” post.